Tiger, Tiger, Tiger…..It’s no secret Tiger Woods is a cheater. It’s also no secret that he has a terrible publicist and he or she needs to become unemployed, like yesterday. So what does a cheating Tiger have to do with a public relations blog? That is easy, right? He is having a major public image problem and needs a good pr practitioner or a good publicist to rehab his now battered image.
What a good publicist would have told Tiger is that he needed to be on t.v. immediately. When you’re a celebrity the rules of the game change. The night after the story broke; Tiger should have gone on Larry King Live and cried his eyes out. He should have apologized to his wife, his family, her family, the public anyone else who was hurt by his infidelities. A good public image does not mean you never make mistakes, a good public image means you handle any kind of crisis well.
That is what a pr is all about. It’s not about lying to the public and pulling the wool over the eyes of the masses. Pr is about get a specific message to a specific audience and making sure the message is truthful and accurate. When Tiger released a statement asking for privacy, I knew it was a wrap publicly for him. I knew he either had poor representation or he wasn’t listening to them.
Tiger had a good image before this and with the help of a good pr rep, he can get it back.
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