Public relations has to be one of the most misunderstood professions out there. I have done an informal survey, of about 20 people, to find out what first pops into the minds of the public when I say “pr.” The results were disheartening and offensive. Words like “liars” and “spin doctors” popped up the most. I truly dislike that pr reps are so misconceived and I want to clean up a few things.
PR is not about lying! Get that out of your heads immediately and bury it somewhere. The truth reigns supreme in our world and the truth is what we tell, all the time. Lying and making up stories is not standard in the industry and is not what is done on a daily basis. It’s not about “spin” or trying to deceive the public, our goal is to give the public specific and truthful messages about the company or the product we are working for . It is our job to make sure that the information being printed by the media is the truth. If I am working for a shoe company and writing a press release about the new creation, I need to make sure that the right audience is hearing the right message.
Pr reps want to work with journalists in getting the information out there. Our objective is to cooperate and collaborate with the media to create a win-win situation. We get our message out and the journalist gets his or her story. We are not about hiding bad dealings or purposely confusing the public and the media, no, we don’t subscribe to the whole “no comment” mess in any way. We want to talk with journalists and get the important information out there; it just has to be the correct message.
Once again thanks for reading and feel free disagree with anything you read.
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